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NEW WEB SITE FOR FANS Progressive’s HoleshotHeaven.com Goes Big with Amp’d Mobile Supercross Fans As a national sponsor of Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, The Progressive Group of Insurance Companies, the nation''s largest motorcycle and third largest car insurance group, is enjoying success on their recently introduced HoleshotHeaven.com — a new Web site for the millions of Amp’d Mobile Supercross racing enthusiasts across the country. ''As the Official Insurance of Amp’d Mobile Supercross and sponsor of the holeshot award, we''re thrilled to bring HoleshotHeaven.com to supercross fans,'' said Miriam Deitcher, director of advertising, Progressive. ''On the site, fans will find content they can''t get anywhere else like streaming video of every holeshot this season — updated after each race — and exclusive videos of top supercross riders showing off their extensive personal car collections. Right now, fans can check out the sweet rides of Nathan Ramsey, Josh Hansen and Ryan Hughes, with more videos to be added throughout the season.'' The site, named for the holeshot, or early lead in a race, features interactive 3-D track maps, exclusive behind-the-scenes event photos, a blog by Steve Bruhn and the Amp’d Mobile Supercross tour 2007 event and broadcast schedule. New content will be added weekly throughout the season. For the rookie supercross fan, HoleshotHeaven.com offers Superpedia: A-Z, an alphabetized listing of supercross fun facts and terms. There''s also a sweepstakes that fans can enter weekly for a chance to win prizes including a trip for two to the 2007 Rockstar Energy Drink U.S. Open in Las Vegas. In October 2006, Progressive, the Official Insurance of Amp''d Mobile Supercross, announced that it is returning as the official sponsor of the Holeshot award for the 2006-2007 Amp''d Mobile World Supercross GP/Amp''d Mobile AMA Supercross series, the world''s premier off-road motorcycle racing series. As the holeshot sponsor, Progressive will award prize money to the riders who get the holeshot in each race. This is Progressive''s second consecutive year as a sponsor. For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to www.supercrossonline.com. About Amp’d Mobile World Supercross GP™/Amp’d Mobile AMA Supercross Series Amp’d Mobile World Supercross GP, produced and promoted by Live Nation is a 17-round global off-road motorcycle stadium racing circuit. Riders must compete in the international rounds to be eligible to win the world championship. In 2006-2007, the 17-event Amp’d Mobile World Supercross GP will be comprised of two international events and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the Amp’d Mobile AMA Supercross Series. Amp’d Mobile AMA Supercross Series is a 16-event series solely conducted in the United States. The other Amp’d Mobile AMA Supercross Series event held in Daytona Beach, Fla., is independently produced by the International Speedway Corporation and is not a part of the Amp’d Mobile World Supercross GP. An Amp’d Mobile AMA Supercross Series rider will be crowned as the national champion for the series of events conducted in the United States only. The FIM, Federation Internationale de Motocyclisme, is the body that globally governs motorcycle sport at the world level. Among other matters, the FIM groups together 94 affiliated National Federations relating to the sport of motorcycle racing. AMA Pro Racing is the National Federation representative that sanctions motorcycle-racing events in the United States. Dorna Off Road S.L. is an internationally recognized sports management group established in 1988 with an emphasis on major international motor sports events. Dorna is headquartered in Madrid, Spain with branch offices in Barcelona, London and Tokyo. In addition to its involvement with Amp’d Mobile World Supercross GP, Dorna manages the rights to MotoGP. For more information on Amp’d Mobile World Supercross GP/ Amp’d Mobile AMA Supercross Series, log on to www.supercrossonline.com.
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