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THERE’S NO BUSINESS LIKE SHOW BUSINESS And for BMW Motorrad there has never been a more appropriate time or place to showcase its important new products and full range of current models. A visit to the BMW stand may well provide motorcyclists with a glimpse into the future. BMW Motorrad’s first superbike, the K1200 S, will make its UK show debut at the NEC. All four colour options will be on display as well as technical demonstrations of the engine, chassis and duolever capabilities. This will enable enthusiasts to have a closer look at the radical new technology and philosophy incorporated in this exciting new concept machine. Currently being transmitted on Sky One, Ewan McGregor and Charley Boorman’s global odyssey – the Long Way Round – will be featured in detail on the BMW Motorrad stand. Visitors will be able to see the BMW R1150 GS Adventure motorcycle that was actually ridden on the journey – and Charley Boorman will be there for an exclusive Long Way Round question and answer session on Press Day (4 November). There is also a Long Way Round book-signing session scheduled for each weekend. The first UK viewing of selected items from the 2005 BMW Rider Equipment collection will also be on display at the show. BMW has continued to innovate and develop new technology that is characteristic of its textile clothing. A good example can be seen in the introduction of the new Streetguard 2 suit and ProRace collection. But that’s not all. The new System Helmet 5 – with impressive Bluetooth technology for wire-free, inter-bike communication – will also be previewed alongside a comprehensive selection of other new products. A ‘must-have’ item, while at the show, has to be the 2005 World of BMW Activity Brochure. The new publication, which is considerably larger than last year’s publication, gives detailed information on BMW Off-Road Skills courses and worldwide touring programme. Also included is information about BMW’s new track days at Rockingham and the Direct Access courses that will be run throughout the year. A wide range of specialist advisers will be available on the BMW Motorrad stand to provide technical information and after-sales service advice, and support. This will cover a variety of specialities including: BMW Motorrad, World of BMW, financial services and insurance. The BMW Motorrad stand is T6 and can be located in Hall 6. For additional information, customers should call the BMW customer information line on 0800 777 155
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