JOHN REYNOLDS GETS ON BOARD FOR MCI''S YOUTH DAY
26 October 2004 - MCI Exhibitions Ltd

Biking star John Reynolds, winner of the 2004 THINK! British Superbike Championship will be appearing at the MCI''s major youth event at the NEC Bike Show on November 9th 2004.

The title holder will be on hand to present the prize to the winner of the Outstanding Achievement Award and meet the 1,000 young people who are attending. The Award is presented on behalf of the MCI to the young person who has demonstrated success and growth in the field of road user education, motorcycling and or automotive based education

This will take place in the Live Action Arena after the youngsters have enjoyed a thrilling display by world class riders including Dougie Lampkin who will be joining John to present the award.

Photographs signed by John Reynolds will be given to the winner of the award and also to the ten winners of a design competition.

John is also supporting the MCIs youth event by participating in radio interviews during the day.

John Reynolds said, ''I''m delighted to be working with the MCI at the Youth Day. It''s vital that bikers of the future learn about road safety and responsible riding from an early age. The THINK! campaign wants everyone to enjoy motorcycling but riders need to ensure they have the skills and ability to ride safely and responsibly.''

Craig Carey-Clinch MCI''s Director of Public Affairs added, ''MCI is delighted that John Reynolds will be joining us for this event. He is a champion who inspires us all and an excellent role model for young people. He proves that dedication and hard work are essential to achieving goals.

''John is an advocate of safe riding and has worked with the Department for Transport''s THINK! road safety campaign to encourage riders to take responsibility for keeping themselves safe.''

The event also encourages the safe and positive involvement of young people in motorcycling and informs them about the varied careers available within the motor cycle industry.

The event this year will focus on hazard perception, careers and engineering. The youngsters will get involved in an educational treasure hunt around the show and enjoy the experience of three specialist rooms that have been set up for the day.

www.motorcycleshow.co.uk

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