MOTORCYLE SHOW OPENED BY DR STEPHEN LADYMAN
02 November 2006 - Motor Cycle Industry Association Ltd

MINISTER FOR TRANSPORT COMMENDS MOTOR CYCLE INDUSTRY AT INTERNATIONAL MOTORCYCLE SHOW 2006

Dr Stephen Ladyman, Minister for Transport opened the International Motorcycle Show at the NEC with praise for the safety initiatives of the Motor Cycle Industry Association (MCIA) and joined a host of other motorcycling guests at the opening ceremony.

Charley Boorman and Suzi Perry officially opened the show introducing the Minister of State for Transport Dr Stephen Ladyman, who acknowledged the importance of motorcycling as a key mode of transport in the future as well as presenting the MCIA with the Prince Michael Safety Award.

The Minister spoke about motorcycle safety and the partnership work of the industry and Government which aims to reduce motorcycle casualties and make the roads safer for all users. He presented Geoff Sherley CEO and Karen Cooke, Head of Motorcycle Safety for the MCI with the prestigious Prince Michael Road Safety, which it has achieved in recognition of its ongoing commitment to reducing motorcycle casualties.

Partnership working with a range of associations, media relations, youth education and the production of two safety DVDs including A Street, A Track, An Open Road are just some of the activities and projects that have contributed to this award.

Craig Carey- Clinch, MCI’s Director of Public Affairs said, “ The attendance of the Minister at the show opening is an incredible acknowledgement of the industry’s work in the field of road safety.

The MCI stepped up its commitment to reducing motorcycle casualties in 2003 when it produced the first of its safety strategies in response to government pressure. In that time, many positive steps have been taken to help make roads safer for all road users and the Government’s National Motorcycle Strategy, launched in 2005, has firmly placed motorcycling at heart of mainstream transport policy.

We can see that certain initiatives, such as motorcycle exemption form the congestion charge has reduce the amount of traffic volume, increased the number of bikes on the roads and at the same time motorcycle casualties have reduced. We expect to continue to expand on this and many other initiatives to ensure less lives are lost each year.”

www.mcia.co.uk

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