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NEW PUBLICATION FROM VELOCE
16 October 2006 - Veloce Publishing
Edward Turner - The man behind the motorcycles By Jeff Clew
Published October 2006 UK / November 2006 USA
ISBN 1-84584-065-8 / ISBN 13: 978-1-84584-065-5 / UPC 636847-04065-9 £17.99 UK / $34.95 USA The Master of Meriden - Edward Turner, motorcycle genius The official biography of Edward Turner, the power behind the famous Triumph motorcycle brand and a great British industrialist
Includes previously unpublished photos from the Turner family
The deeply researched biography of, arguably, Britain’s most outstanding motorcycle designer and a true captain of industry
Also a record of every motorcycle designed by Edward Turner
Triumphs were built in Meriden, in the heart of the British Midlands DESCRIPTION
For the first time the life of Edward Turner, one of Britain’s most talented motorcycle designers, is revealed in full: this is so much more than just another book about Triumph motorcycles. Although seen by many as an irascible taskmaster who ran a very tight ship, it is an inescapable fact that that his was a highly profitable company and a beacon of British industry. Turner''s hugely successful sales campaign after World War 2 stunned America’s own motorcycle makers and had long lasting repercussions in their own home market. As Bert Hopwood once said to the author, ''Turner was an inventive genius who had the flair for pleasing shapes and an uncanny ability to perceive what the buying public would readily accept, then to produce it at the right price.'' No one will deny the impact made at the annual Motor Cycle Show in 1931 by his aerial Square Four, his superbly-styled single cylinder Tiger models in 1936, and his revolutionary Speed Twin, a machine that dominated the Show in 1937. Even more aclaim was to follow with his postwar Thunderbird and Bonneville twins. THE AUTHOR
An active motorcyclist since 1946 in both road and competition events, Jeff Clew retired in 1991 as Editorial Director of the Haynes Publishing Group. He is a regular contributor to Old Bike Mart and on irregular occasions to most other motorcycling magazines. Jeff is a Member of the Vintage MCC and founder of one of its Sections, a member of the LE Velo Club and a life member of the London Douglas MCC and the Kickstart Club of Torbay. SPECIFICATION
Paperback with flaps. 160 pages. 207mm tall x 250mm. 140 pictures, mostly original monochrome. RETAIL SALES
Veloce books are stocked by or can be ordered from bookshops by quoting the correct ISBN number. We will also take orders direct: telephone - 01305 260068 (0044 1305 260068 from outside UK), fax - 01305 268864 (0044 1305 268864 from outside UK) or e-mail - sales@veloce.co.uk. Books can also be ordered on our website -
www.veloce.co.uk
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