HIGHLIGHTS FROM THE ROAD
14 October 2006 - SuperTrapp Industries, Inc.

SuperTrapp at Legend Top 50

Sturgis Rally, August 8-11

Pipeline interviewed Kevin Berger, President of SuperTrapp, upon his return from Sturgis. The following are Berger’s remarks:

Q. How would you describe Sturgis to someone who has never been there?

A. Great question. I hear it a lot. It’s hard to describe. Imagine a carnival or county fair spread out over a 50-mile radius and attended by 700,000 people. There’s a little of something for every motorcycle enthusiast – and sometimes there’s too much of some things!

Q. Paul Yaffe’s SuperTrapp SuperBike was officially handed over to the winner at Sturgis. What was Paul’s reaction to giving away a bike he built from the tires up?

A. I think it was hard for him at first. Paul put a lot of himself into the bike and was very attached to it. Once he found out who the winner was, I think he became excited about how much fun it was going to be giving away something so special to a person as nice as the winner, Janice Even.

Q. Legend Top 50 is a new introduction to Sturgis. How does it complement Sturgis? For visitors and motorcycle enthusiasts, what are Legend Top 50’s strong points and what parts of it would you like to see enhanced?

A. Legend Top 50 is a very unique venue. It was specifically built as a rally vendor park. It is terraced up from the highway so vendors get good exposure, and it’s well maintained. They have ample motorcycle parking and they do a great job managing the crowds. I think they did a great job for a first year event.

Q. As a vendor at Legend Top 50, what might you do differently next year?

A. Next year we will do more to let people know where we are located. There are several events and venues associated with the Sturgis Rally and each one is vying for visitors’ attention. We just need to make sure visitors know where we’re located.

www.supertrapp.com

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