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A HAMLEYS WIN FOR KIDDIMOTO Kiddimoto, the trainer bike for toddlers that looks just like a real motorbike, has won a category in the prestigious Hamleys Toy Awards 2006. Alongside competition from Fisher Price, Lego and Tomy, this Somerset David met the Goliaths of the toy world, and won! “I’m absolutely chuffed,” said Kiddimoto designer, founder and builder Simon Booth. “This will open up doors for us that we’ve been banging on for ages – it’s brilliant news.” Kiddimoto’s Superbike won the ‘One of a Kind’ category, for the most original and quirky toy of the year. To get this far, the Kiddimoto underwent the toughest test of all – in the hands of real children – and came under scrutiny from a panel of expert judges. Now, alongside six rival toys from Star Station karaoke to Lego MindStorms, it goes through to The Hamleys Prize for Best Toy 2006. The judges will decide between the seven finalists, the winner being announced at a VIP event at Hamleys on 15th October. Handmade in Somerset from birch ply, the Kiddimoto Superbike exceeds all current safety standards. It’s simple, safe and robust, and this pedal-free trainer bike is a great way of building confidence and balance through play. It comes in a whole range of colours, including natural wood, bright yellow and racing red, plus there’s an off-road style Scrambler as well.
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