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BIKERS CONTRIBUTE TO TOURISM
25 August 2006 - Motor Cycle Industry Association Ltd
HOLIDAY BIKING BOOSTS BUSINESS
As the August Bank-Holiday approaches, new research by the Motor Cycle Industry Association (MCI) reveals that UK motorcyclists contribute nearly £400 million to UK tourism. In its survey of more than 2,000 riders and non-riders from across the UK, MCI found that 84% of the UK’s 1.5 million riders prefer to holiday by motorcycle for holidays, short breaks and days out – even though the majority have access to a car. Using a bike or scooter to travel around the UK offers many benefits that other forms of transport can’t compete with. Not only do motorcyclists enjoy a head start over jam-bound cars, travelling independently means riders can choose to go exactly where they want to and not be held to the pre-planned routed of trains, buses and coaches whose timetables can sometimes be very limited especially in rural areas. Craig Carey-Clinch MCI’s Director of Public Affairs said, “Motorcycling is more than just an alternative form of daily transport. Holidaying by bike is an excellent way of seeing more of the UK’s tourist attractions and stunning scenery at your own convenience. It contributes a significant amount to local tourism, opens up great opportunities for exploration and means that you can avoid the time and expense of driving by car or the restrictions of public transport.”
www.mcia.co.uk
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