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THE INTERNATIONAL MOTORCYCLE AND SCOOTER SHOW GO FOR BRAINS AS WELL AS BEAUTY Twenty three year old Maritza is being used nationwide and is set appear in some revealing poses on 96 sheet super-sites along the M5 and M6 from October 2004. The Columbian born model was a unanimous choice of the Show organisers following a review of their marketing strategy earlier this year. Maritza who is currently studying for a Master’s, will be used in a number of initiatives to help promote the show and biking, including teaming up with BSM to take a full bike test later this month. She will also be present at the Birmingham (NEC) based show between the 5-14 November. Now attracting around 200,000 visitors, its one the largest consumer shows in the UK. It showcases a mix of the first UK appearances of new motorcycle and scooter releases, accessories, live action and a number of interactive features. Managing Director of MCI Exhibitions, Finlay McAllan, commented:
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