ROCKER SUPPORTS CHARITY
17 August 2006 - First Candle

Rocker Sammy Hagar and famed motorcycle customizer Arlen Ness have teamed up to raise awareness and funds among motorcycle enthusiasts in support of First Candle, one of the nation’s leading charities dedicated to infant survival.

A one-of-a-kind motorcycle has been customized by Arlen Ness with original artwork for Sammy Hagar, and will be included in a national drawing to benefit First Candle.

“As a father of four children,” says Sammy Hagar, “I would do anything to help prevent the tragedy of SIDS (Sudden Infant Death Syndrome) and stillbirth in the United States. It is an honor to help spread awareness about these tragedies in order to save as many babies’ lives as possible.”

‘The Red Rocker Chopper,’ named after ‘Red Rocker’ Sammy Hagar, is valued at $70,000 and has embarked on a promotional tour throughout California, Nevada and South Dakota to generate donations and offer tickets for the drawing to motorcycle fans nationwide. The rare bike can be seen at Sammy’s Cabo Wabo Cantina, Lake Tahoe (August 14-28), Street Vibrations (Nevada – September), Grand National Bike Show (California – October) and other events and locations.

“We are so excited to be working with Sammy Hagar and Arlen Ness on the Red Rocker Chopper event,” says Dr. Marian Sokol, president of First Candle. “The generosity of their support is overwhelming, and we look forward to providing their fans and supporters with an opportunity to win this amazing chopper, while at the same time helping First Candle with our efforts to help babies survive and thrive.''

Drawing tickets will be made available at the aforementioned shows and online at www.firstcandle.org, with a suggested donation of $10 per ticket or three tickets for a $25 donation. The winning ticket will be drawn on December 9, 2006 at an open-house party to be held at the Arlen Ness World Headquarters in Dublin, California. Winners need not be present to win; complete details/rules of the drawing can be found at www.firstcandle.org.

About First Candle

Over the past two decades, First Candle has provided over $4 million in funding to 40 research projects at 25 upstanding medical institutions. The organization reaches more than 3 million new and expectant parents each year with its life-saving risk reduction messages. First Candle has ensured that Federal funding for SIDS research has increased from $500,000 in 1985 to over $17 million in 2005. In just one year, First Candle reached more than 13,000 people devastated by the tragedy of infant death. For more information about First Candle, contact Laura Reno, Director of Public Affairs, at (800) 221-7437 or laura.reno@firstcandle.org

www.firstcandle.org

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