DUCATI MOTO GP AND SUPERBIKE RACING TEAMS ENDORSE OAKLEY PRODUCTS
16 June 2006 - Ducati

American Sunglass Icon Now Represented by Entire Italian Team

Oakley, Inc. announced that all members of Ducati’s MotoGP and Superbike factory racing teams are endorsed to wear the company’s sunglasses. Additionally, the sponsorship agreement includes Oakley’s logo placement on MotoGP team helmets and leathers and on the team’s Superbike motorcycle fairings.

“Our alliance with Ducati is no surprise. They approach building the world’s best racing motorcycles the same way we approach building the world’s best performance eyewear – combining the highest quality materials and advanced technologies with uncompromising standards,” said Colin Baden, president, Oakley, Inc. “We share a lineage of aggressive design and a continuous drive to raise the bar of performance.”
Baden continued, “Our partnership with Ducati began three years ago with elite editions of our performance eyewear. Authenticated with the emblem found on some of the world’s fastest motorcycles, the signature red and grey colors of these frames are a nod to the velocity of innovation. Their lenses are laser etched with the trademarked name of excellence in Italian engineering and feature High Definition Optics® (HDO®) making them essential equipment for competitors around the globe,” Baden concluded.
The new Oakley-Ducati eyewear collection will be worn at race circuits throughout the world by all four factory Ducati riders in the MotoGP and World Superbike championships: Loris Capirossi and Sete Gibernau, winners of four and nine MotoGPs respectively, and Ducati legend Troy Bayliss and talented youngster Lorenzo Lanzi in World Superbike.

“We are delighted to be able to extend our partnership with Oakley to include this new endorsement, which will surely bring about enhanced visibility for both of our brands,” said Ducati Corse Managing Director, Claudio Domenicali. “Oakley is one of the most exciting and stylish brands in the world when it comes to high-performance eyewear, Ducati is a world leader in stunning motorcycle design and exceptional performance; as a result this partnership between Oakley and Ducati Corse is a perfect match from all points of view.”

Ducati Signature products currently available from Oakley include the Ducati WISDOM™ goggle and seven sunglass styles: Ducati GASCAN™, Ducati MONSTER DOG™, Ducati CROSSHAIR™, Ducati JULIET®, Ducati HATCHET™, Ducati RIDDLE™ and Ducati FIVES® 3.0.

www.ducati.com

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