WOMEN PREFER LEATHER
29 April 2006 - Infinity Motorcycles

INFINITY Motorcycles reveal that women prefer leather over textiles by a ratio of nearly two to one

Research by one of the UK’s largest retailers of motorcycle clothing and accessories reveals that when it comes to riding gear, women prefer leather to textiles.

Infinity Motorcycles, who have Ladies Clothing Departments in all 12 of their UK showrooms, have analysed their sales for the past 12 months and discovered that female customers were almost twice as like to buy a leather jacket as a textile one (62.5% bought leather). Interestingly Infinity sold almost as many pairs of leather trousers as they did jackets.

This is in sharp contrast to male customers, who bought more versatile all-season textile clothing at a ratio of 2.5 to 1 compared with traditional leathers (less than 30% opted for leather wear).

“We offer a wide variety of ladies leather and textile clothing from all of the top brands, including Alpinestars, Dainese and Frank Thomas, so choice isn’t an issue” explains Infinity Sales director Dave Holloway. “From talking to our store managers we understand that it is the styling and fit of leather clothing that is the main attraction. This is gear that looks good whether on or off a bike.”

Call 01252 400500 or visit www.infinitymotorcycles.com

Notes:

Infinity Motorcycles have branches in Clapham, Farnborough, Guildford, London (Chelsea, Great Portland St, Hangar Lane and Holborn), Peterborough, Purley, Southampton, Twickenham & York.

Photo - leather riding gear that looks cool and fit well, like Dainese from Italy, is a big hit with women riders.

www.infinitymotorcycles.com

More News
  For April 2006
  From Infinity Motorcycles
  For Clothing
  Biker247.com Home Page