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BUY A NEW BULLET 350CC CLASSIC MOTORCYCLE FOR £1,995 ON THE ROAD That means you can buy a brand new Bullet 350cc motorcycle for under £2,000 and the 500cc version for just over £2,500 including on the road charges. The Royal Enfield Bullet, which has been in continuous production for over 50 years, has enjoyed a resurgence in popularity since UK distribution was taken over by Watsonian Squire in 1999. Last year the historic brand bucked the trend of static bike sales (the overall market was up by just 2%) with a stunning 24% increase in registrations. In the UK Royal Enfield is now comfortably out-performing other niche European brands, like Moto Guzzi and the Bullet is selling in comparable numbers to the new Triumph Bonneville. The Bullet remains unique in being a machine of the 1950’s but made today with the benefit of modern technology and a full national dealer network. With its 4-speed gearbox, operated by the right foot, and single cylinder overhead valve motor, the Bullet Classic delivers an authentic retro experience. Owners also benefit from amazingly low insurance premiums and equally amazing fuel economy. Enthusiasm for the new generation Bullet Electra, with its lean burn alloy engine, 5-speed gearbox, disc brake and electric starter, has polarised sales of Royal Enfields in the UK. The Classic 4-speed models currently account for 40% of new registrations ,but when the Euro 3 regulations come into effect in 2007 this will severely restrict sales of these machines. Watsonian Squire report that the Classic models are predominantly purchased by British bike enthusiasts looking for an everyday classic, while the Electra appeals to a wider variety of riders, including those unfamiliar with the idiosyncrasies of British bike ownership. The Royal Enfield Bullet 350cc Classic sells for £1,995 OTR and the 500cc Classic for £2,551 OTR (both in black with kick start). The Royal Enfield Bullet 350-T Trials is £2,650 OTR (in silver with kick start). Details from Watsonian-Squire on 01386 700907 www.royal-enfield.com
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