DAINESE BRINGS STYLE, FLAIR AND SAFETY TO RIZLA SUZUKI
11 March 2006 - Rizla-Suzuki

DAINESE has teamed up with Rizla Suzuki for the 2006 British Superbike Championship where riders Shane ‘Shakey’ Byrne and James Haydon will wear its stylish leathers, boots and gloves for maximum protection.

Based in Molvena, Italy, Dainese has a reputation for backing Champions while exploring the limits of technology to improve rider safety. Rizla Suzuki now adds its name alongside Dainese legends such as Agostini, Sheene, Doohan, Fogarty and Rossi.

Key to the partnership with Rizla Suzuki is Dainese’s ambition to develop the best safety products in the world. Since the firm was founded in 1972 it has pioneered innovations such as the back protector, knee slider and air-protection. Feedback from Shakey and James on fit, functionality, protection and style will all be considered when developing new leathers, boots and gloves.

Dainese has committed to bring its quality ethos to a new range of Rizla Suzuki replica riding kit that will be available throughout the UK from spring 2006. The Suzuki authorised dealer network has agreed to stock the Rizla Suzuki replica range, so visit your nearest dealer to see the kit for yourself.

“I’ve been using Dainese leathers, boots and gloves for years and know for a fact they have helped me to avoid serious injury,” enthused James. “You can’t have better quality or protection than Dainese. Others make claims but Dainese puts its money where its mouth is and develops its safety clothing in conjunction with professional riders.

“Add to that the ingrained Italian style and flair and it’s easy to see why Dainese is leading the market by a distance. I wouldn’t use anything else.”

Dainese is planning a number of high-profile track-based safety initiatives in the UK in 2006 and both Rizla Suzuki racers will be lending their support to these events.

Alessandro Zamuner, Dainese’s International Business Development Director said: “Rizla Suzuki is an exciting team with two of the best Superbike riders in the world. For Dainese it was an easy decision to support this team. It is popular, stands out from the crowd, believes in quality and loves motorcycle racing, so is a perfect partner for us. Rizla Suzuki also believes in the need to improve safety for riders and will be helping Dainese to advance this science further.”

For more details on Dainese, visit www.dainese.com. For details on the new range of Rizla Suzuki replica riding gear, call Crescent on 01202-820170, visit www.crescent-suzuki.com or your local authorised Suzuki or Dainese dealership.

www.rizla-suzuki.co.uk

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