BENNETTS’ BABEWATCH GAME RECEIVES THUMBS UP FROM BIKERS
08 March 2006 - Bennetts

Bennetts, the UK’s number one for motorcycle insurance, and title sponsor of the 2006 British Superbike Championship, are toasting the success of their latest viral email campaign featuring wannabe models who think they’ve got what it takes to be one of the Bennetts Babes for 2006.

The web based campaign, named ‘Babewatch’, features over 200 girls who entered the nationwide search which was launched in December 2005 in conjunction with the Daily Star Sunday and Fast Bikes magazine. ‘Babewatch’ has received over 1.5 million votes so far and invites bikers to rate all the girls. The final 12 Bennetts’ Babes will be unveiled as the Official Grid Girls ahead of the opening round of the 2006 Bennetts British Superbike Championship at Brands Hatch on 26th March.

Kal Samra, Director of Bennetts, said: “With over one million votes submitted, ‘Babewatch’ has caught the imagination of bikers and biking enthusiasts alike. We have been overwhelmed with entries from girls wanting to be a Bennetts Babe and ‘Babewatch’ has been an ideal platform to showcase all the entries received, whilst also proving to be a fun way to interact with bikers and biking enthusiasts alike.”

‘Babewatch’ is available at www.bennetts.co.uk/babewatch and bikers have until 18th March to cast their ‘babe factor’ rating for all the entries.

www.bennetts.co.uk

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