G-LINE GEAR ON DISPLAY AT WWDMAGIC IN LAS VEGAS THIS WEEK!;
22 February 2006 - G Line

Original Motorcycle Gear for Women by Women Catches Eye of Fashion Industry: www.g-line-store.com

G is getting attention! Not only from those women who ride motorcycles (10 percent of the riding population in the United States), but by any woman who wants a very unique and sophisticated look in leather. This week the entire women''s fashion industry can feel what it''s like to roar down the highway or around the track... or at least feel what it''s like to wear the most stylish, made for women by women motorcycle-inspired fashion pieces ever to round a curve.

An editor of a recent online review said:

''I found a wide selection that varied from ornate Hawaiian prints to nostalgic black leathers -- reborn again wild, with a chic twist. Bold colorings and nine unique styles of jackets with matching set pants complete the riding ensemble. I was even tempted to mix and match these sets, allowing for personal creativity. Many items I picture myself wearing out for dinner in the Big Apple, remaining able to flaunt my innate riding passion. A cool factor about this line is the ability to easily insert or remove riding armor throughout the jacket, whenever and wherever I see fit. Shoulder, elbow and spinal protection are paramount when you get ready to rumble, down the asphalt roadways; and for the dinner excursion mentioned... slip out the armor for a more comfortable feel.'' (see www.motosavvy.com/fusebox/dsp_1col.cfm?page_id=235)

To person who is not yet a rider, ''G'' is just pure cool.

''My La Jolla jacket is one of the coolest things I have found to wear this winter,'' said Ashley Snyder, vice president of a real estate company in Newport Beach, Calif. ''I don''t know how often I''ll get on a bike this year, but this jacket is just incredible.''

With women accounting for a rising 10 percent of motorcycle sales in the United States alone, the time has come. Online (www.theg-linestore.com), women can choose between a variety of jackets and pants designed to be both highly fashionable and protective, with each item offering CE-approved armor. The firm eventually expects up to 50 percent of sales of the G-Line to come through its Web site.

''The G-Line is the product of a lot of listening to women riders and women in general,'' said Elizabeth Rakestraw, vice president and general manager of Fairchild Sports. ''And we haven''t stopped listening. We will continue to make improvements and subtle changes as needed with a goal to make the road a more comfortable and safer place for women to be... and to make a fashion statement,'' she said.

About G-Line: The G-Line''s genesis comes from Hein Gericke, a world leader in motorcycle apparel founded nearly 40 years ago in Germany, with more than 150 branded stores throughout Europe. Owner Fairchild Sports is contemplating a retail store launch in the United States later this year. The G-Line was designed by women for women, leveraging off Hein Gericke''s three decades of success in motorcycle apparel.

About WWDMAGIC: (The G-Line is in Booth 33807 in the South Hall of the Las Vegas Convention Center/Upper Level) WWDMAGIC is the largest, most comprehensive women''s apparel and accessory trade event in the United States. In conjunction with Women''s Wear Daily, the fashion authority for the women''s industry, WWDMAGIC is organized into categories to better serve the buyer and match the right buyer to the right seller. Serving the following markets: Contemporary, Young Contemporary, Junior, Junior Accessories, Casual Lifestyle, Women''s Sportswear & Dresses, Resort & Swim and Accessories. See: http://show.magiconline.com/aug2003/v42/index.cvn?id= 10006#WWDMAGICWWDMAGIC.

www.glinestore.com

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