DUCATI MONSTER 695
27 February 2006 - Ducati UK Ltd

A monster is born

695 is not merely a name, a number or an engine size. 695 represents a most unique offering in the world of motorcycles and in the Ducati Monster family; it is a motorcycle that is welcoming to novice riders but, at the same time, is a Ducati, delivering a level of performance that can even thrill more advanced riders.

While remaining the entry point to the Ducati Monster family of motorcycles, the Ducati Monster 695 transforms a motorcyclist into a Ducatista.

Ducatisti are members of a tribe of fans whose motorcycle looks, feels and sounds like no other.

The Monster 695, a preview of the Model Year 2007, replaces the 620, and is a quantum leap forward in terms of handling, riding pleasure and performance. The potent new 695 cc L-Twin delivers much greater horsepower and torque - the highest output per cc of any Ducati air-cooled engine - while producing smoother and more fluid power, making every twist of the throttle exciting and satisfying.

A Monster is born

When Ducati unveiled the Monster 900 at the Cologne Show in the autumn of 1992, it created an overnight sensation. Today the streets of the world pulse with the rumble of more than 170,000 Monsters.

The original ''naked'' motorcycle, the Monster introduced a unique street fighter attitude to a new generation of Ducati fans. The ''look'' is defined by its essential approach to motorcycle design, with its bodywork pared down to the minimum and its characteristic twin-cylinder engine fully visible.

One of the most popular Monsters of all time is the Monster 600, which was presented in 1994. The 600 introduced a less intimidating, yet high quality and performance entry into the world of Ducati. The sales success of this, the lightest and most versatile model in the range, was amazing, and it remains an important contributor in creating the iconic status that the Monster enjoys today.

Growing popularity led to the introduction of the Monster 600 Dark in 1998. The idea of the Dark was born based on the observation that so many Monsters were being customized and what better place to start than with the ''blank canvas'' of the Dark''s black matte paint job. The ''Dark'' became a style unto itself with its understated attitude and even more essential and fashionable look.

The next stage in development was a substantial restyling of the entire Monster family in 2000. Fuel tank, seat, tail section, and many other components were reshaped and modernised.

2002 saw the first major re-engineering of the original 600 with the launch of the Monster 620 i.e. It was the first middleweight Monster to be fuel injected, and this was combined with significant engine, frame and suspension advancements and updates. The result was a more powerful, smoother running bike that achieved new levels of reliability and efficiency.

This long success story now sets the stage for the next evolution of middleweight Monsters, and the introduction of the new DUCATI Monster 695.

www.ducati.com

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