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SHOEI CELEBRATES X-SPIRIT AWARD
12 May 2004 - Feridax (1957) Ltd

Shoei’s top-of-the-range X-Spirit helmet has been voted Number One by leading motorcycling magazine – MCN – at its recent annual dealer awards. To celebrate this accolade Shoei will be giving away an exclusive Shoei branded kit bag worth £70 to all customers who purchase the award winning X-Spirit helmet in June.

The X-Spirit helmet is worn by many of the top motorcycle riders including Shane Byrne, Michael Rutter and Yukio Kagayama, and is recognised for its innovative high-tech design and styling. Adam Duckworth, editor-in-chief of MCN, said: “The judges in the Product (Clothing) Award category look for evidence of high levels of sales, performance, high standards of manufacture, use of technology of high-tech materials and design innovations in styling or function. And, most importantly, success in meeting the needs of the market. The winning Shoei X-Spirit hit the jackpot in all of these areas.”

Constructed from an AIM and carbon shell, the X-Spirit provides maximum safety and practical design with removable and washable interior, multiple venting and extraction system, mist resistance visor with dual resistance seal, double D chin strap and is aerodynamically styled for optimum performance. Each helmet comes complete with breathguard, chin curtain and a fleece lined Shoei helmet bag to keep the helmet in top condition. The X-Spirit costs from £380 and is available in eight different designs in size ranges XS to XL.

“It has moved the goalposts for helmet quality, introducing a new sleek shape, lightweight construction, top-level venting and perfect anti-mist. In addition, MCN’s testers thought it was the most comfortable lid they had worn in years. A true winner and a brilliant product,” Adam Duckworth added.

Feridax, the UK distributor for Shoei will be running the promotion across all its dealerships throughout May. Steve Clifford, Feridax Sales Manager adds: “Shoei helmets are the best engineered, most comfortable helmets in the world. They offer unsurpassed quality, unparalleled safety features and the coolest graphics available. We are honoured to be associated with the success of Shoei and the X-Spirit helmet and hope that our promotion will add further support to this truly outstanding product.”

www.feridax.com


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  For May 2004
  From Feridax (1957) Ltd
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