IAM FLEET ADDS VIRTUAL FLEET RISK MANAGER TO DRIVER TRAINING PORTFOLIO
13 August 2004 - Institute of Advanced Motorcyclists

IAM Fleet, the commercial training division of the Institute of Advanced Motorists, has added the Virtual Fleet Risk Manager (VFRM) online driver assessment system to its portfolio of driver training programmes.

Developed over the past five years by Interactive Driving Systems (IDS), VFRM has been designed to monitor and improve fleet and work-related road safety, helping organisations manage and reduce occupational road risk.

A key benefit of the VFRM system is the ability to explore and determine an individual’s exposure to risk through a 30-minute assessment that examines four areas: driver attitude, knowledge, behaviour and hazard perception skills. Once completed the assessment generates a driver profile and risk rating which is emailed to the employer, providing measured information about the employee’s approach to driving. If appropriate, the system will also provide guidelines on the steps required to improve driver safety.

VFRM consists of five modules:

* Fleet Status Review – a self-audit for a low-cost review of an organisation’s existing fleet safety culture

* Driver Assessment and Indexing – an assessment of competency, allowing organisations to identify drivers most at risk and implement remedial action

* Risk Management Information System – real-time reporting and analysis of critical fleet risk management key performance indicators (KPIs)

* Crash Free Culture – an IT-based system for risk managing drivers, vehicles and corporate reputation

* Training – a range of manager and driver training modules to help ensure drivers have a basic knowledge of how to minimise their risks on the road

In addition to assessing and improving the driving safety of current employees, VFRM can also be used as part of the recruitment screening process for potential employees, as well as in the selection of agency and temporary drivers.

The effectiveness of VFRM has been validated in a research study commissioned by IDS and conducted by Napier University in 2003. In summary, the research found that VFRM could identify the drivers most likely to be involved in an accident. Analysis of over 13,000 online assessments found that one per cent of drivers were responsible for 10 per cent of recorded incidents, and that drivers with the lowest scores in the assessment were 3.3 times more likely to have an accident than those with the highest scores.

Mark Edwards, Marketing Manager for IAM Fleet commented: ''The issue of an employer’s duty of care obligations to their drivers has never been so critical. By introducing the VFRM solution we are offering our clients a helping hand in the timely identification and remedy of driver safety issues, and the reduction of occupational road risk.”

www.iam.org.uk

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