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LONG WAY ROUND WINS BROADCASTING AWARD
06 February 2006 - BMW Motorrad GB

When Ewan McGregor and Charley Boorman set off on their fascinating Long Way Round journey, they probably never imagined that it would achieve the success that it has.

The television series that was aired on Sky has just won the Broadcaster Award for the Best Multichannel Programme.

For this award, judges were looking for the outstanding original production commissioned by a UK digital-only television channel, with its first transmission during 2005. Repeats and acquisitions were excluded. Judges searched for shows that were original, brought something new to the market and struck a chord with its audience.

“This is a fantastic award to win,” said Russ Malkin, the producer and director of Long Way Round. “Ewan and Charley’s journey has really caught the imagination of so many people that the success of the project has thrived. Since the series was shown on Sky in the UK, it has been released internationally and we are now getting a whole new wave of positive feedback from around the world.”

The Long Way Round book published by Time Warner Books won the UK 2005 Travel Book of the Year Award, outselling its closest competitor – Michael Palin – by 100,000 copies. The DVD went platinum in the UK, Australia and New Zealand and was also the number one selling DVD in Canada.

Long Way Round was executive-produced by Ewan McGregor, Charley Boorman, Russ Malkin and David Alexanian.

Charley Boorman’s latest project – Race to Dakar – will be aired on Sky in October this year.

www.worldofbmw.com


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