TOP MODELS HELP BENNETTS UNVEIL NEW BABES SEARCH
25 December 2005 - Bennetts

Bennetts, the UK’s number one for motorcycle insurance, has used top models Natalie Denning and Lauren Pope to launch its new ‘bigger and better’ nationwide search for the 2006 Bennetts Babes.

Natalie and Lauren were able to get to grips with Gregorio Lavilla’s winning Airwaves Ducati to help kickstart the search and encourage girls from across the country to take part in the campaign, which offers a host of top incentives and prizes for the 12 winning girls.

Each Bennetts Babe will become an Official Grid Girl for the 2006 Bennetts British Superbike Championship, gracing the grid at the 13 Rounds between March and October of the top motorcycling series in the UK.

In addition each girl will sign up to a 12 month modelling contract with DLP Models, one of the UK’s leading model agencies, with over ten years experience in the industry.

The Bennetts Babes will also take part in a photoshoot to feature in Bennetts’ first ever 2007 ‘Bennetts Grid Girl’ calendar, which is being produced in association with Danilo (www.danilo.com) who currently licence Official Calendars for stars such as Robbie Williams, Kelly Brook, Kylie Minogue and Jennifer Ellison.

Natalie Denning said: “We were delighted to get behind the Bennetts Babes search. It’s a superb idea and the prizes up for grabs will give any aspiring model a great start in the industry, so I would really recommend girls to get involved and take part in the search.”

Kal Samra, Director of Bennetts, said: “The Bennetts Babes have been a huge success for us since being introduced two years ago, and have become synonymous with the new Bennetts brand.

“This year we wanted to re-launch the campaign and extend it by linking with our Bennetts British Superbike Championship title sponsorship, DLP Models and Danilo. It will give other girls the chance to join the team and we are confident the winning girls will continue to be a huge hit with bikers.”

To enter girls should send a picture of themselves, along with their full contact details and 50 words on why they should be a Bennetts Babe, to:

Email: robert@ptarmiganpr.co.uk

Post: Bennetts Babes, Ptarmigan PR, 423 Kirkstall Road,

Leeds, LS4 2EZ

Full terms and conditions of the Bennetts Babes competition can be found at www.bennetts.co.uk/babes

You must be over 18 and a UK resident to enter. Deadline for entries is 31st January 2006.

www.bennetts.co.uk

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