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WESTPOINT HOME ANNOUNCES LICENSE AGREEMENT WITH HARLEY-DAVIDSON
23 September 2005 - WestPoint Home, Inc.
WestPoint Home, Inc. announced today a new multi-year Licensing Agreement with Harley-Davidson Motor Company, to produce and market Juvenile Bedding and Bath accessories as part of the Youth Home Furnishings Collection for markets throughout the U.S. and Canada.
''WestPoint Home has a longstanding tradition of outstanding management of branded home fashions merchandise,'' said WestPoint Home President and CEO M.L. ''Chip'' Fontenot. ''We look forward to utilizing this expertise in working with Harley-Davidson.'' The new product line will be introduced in the October 2005 Fall Market Week in New York City, with an anticipated second-quarter 2006 shipping date to WestPoint Home''s Department and Specialty Store customers as well as the Harley-Davidson dealerships nationwide. ''Our customers enjoy sharing their enthusiasm for Harley-Davidson with their families - especially children and grandchildren,'' said Ruth Crowley, Harley-Davidson vice president of general merchandise. ''These products give our young enthusiasts an opportunity to customize their rooms expressing their personal spirit of freedom and individuality.'' Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers on a worldwide basis, a complete line of motorcycle parts, accessories, apparel and general merchandise. The Harley- Davidson business philosophy centers on the relationship with its customers and exceeding their expectations through constant product innovation and operational excellence. Established over a century ago, Harley-Davidson has worldwide sales of in excess of $5 billion WestPoint Home, Inc. is the nation''s premier home fashions consumer products company, with a wide range of bed linens, towels, blankets, comforters and accessories marketed under the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX, ATELIER MARTEX, BABY MARTEX, UTICA, LADY PEPPERELL, SEDUCTION, VELLUX and CHATHAM - all registered trademarks owned by WestPoint Home, Inc. and its subsidiaries - and under licensed brands including CHARISMA, RALPH LAUREN HOME, HARLEY-DAVIDSON and GLYNDA TURLEY.
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