Add Your News | Advertise | About Us | Newsletter | Industry Links | Search 
 
News and products for the motorcycle enthusiast and professional
 


WESTPOINT HOME ANNOUNCES LICENSE AGREEMENT WITH HARLEY-DAVIDSON
23 September 2005 - WestPoint Home, Inc.

WestPoint Home, Inc. announced today a new multi-year Licensing Agreement with Harley-Davidson Motor Company, to produce and market Juvenile Bedding and Bath accessories as part of the Youth Home Furnishings Collection for markets throughout the U.S. and Canada.

''WestPoint Home has a longstanding tradition of outstanding management of branded home fashions merchandise,'' said WestPoint Home President and CEO M.L. ''Chip'' Fontenot. ''We look forward to utilizing this expertise in working with Harley-Davidson.''

The new product line will be introduced in the October 2005 Fall Market Week in New York City, with an anticipated second-quarter 2006 shipping date to WestPoint Home''s Department and Specialty Store customers as well as the Harley-Davidson dealerships nationwide.

''Our customers enjoy sharing their enthusiasm for Harley-Davidson with their families - especially children and grandchildren,'' said Ruth Crowley, Harley-Davidson vice president of general merchandise. ''These products give our young enthusiasts an opportunity to customize their rooms expressing their personal spirit of freedom and individuality.''

Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers on a worldwide basis, a complete line of motorcycle parts, accessories, apparel and general merchandise. The Harley- Davidson business philosophy centers on the relationship with its customers and exceeding their expectations through constant product innovation and operational excellence. Established over a century ago, Harley-Davidson has worldwide sales of in excess of $5 billion

WestPoint Home, Inc. is the nation''s premier home fashions consumer products company, with a wide range of bed linens, towels, blankets, comforters and accessories marketed under the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX, ATELIER MARTEX, BABY MARTEX, UTICA, LADY PEPPERELL, SEDUCTION, VELLUX and CHATHAM - all registered trademarks owned by WestPoint Home, Inc. and its subsidiaries - and under licensed brands including CHARISMA, RALPH LAUREN HOME, HARLEY-DAVIDSON and GLYNDA TURLEY.

www.westpointstevens.com


More News
  For September 2005
  From WestPoint Home, Inc.
  For Corporate
  Biker247.com Home Page

 

Biker247.com is an Internet publication brought to you by The 247 Network - Visit our other sites at www.the247network.com.
The entire content included in this website, including but not limited to text, design, graphics, interfaces, or code and the selection and arrangements thereof is copyrighted as a collective work under the UK and other copyright laws and is the property of The 247 Network.