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NATIONAL MOTORCYCLE WEEK AND RIDE TO WORK DAY 25TH – 31ST JULY What is National Motorcycle Week? National Motorcycle Week has been launched to promote motorcycling and the benefits associated with it. The campaign aims to demonstrate to the public, media and politicians the number of motorcyclists in the UK and at the same time it emphasises the important point that owners are from all walks of life and that riding has social, environmental and economic benefits. This year the event will focus on the theme ‘motorcycling means freedom’ and at the same time highlight the fun aspect of riding. The key messages for the campaign are motorcycles and scooters Ride to Work Day on 28th July is the main event of the campaign - see the website www.ridetowork.org.uk or www.mcia.co.uk for more information and find out how to win a case of champagne.
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