POLITICIANS ENCOURAGE PEOPLE TO RIDE TO WORK ON 28TH JULY AND ENJOY SHORTER JOURNEY TIMES
08 July 2004 - Motor Cycle Industry Association Ltd

Politicians are encouraging people to ride to work on a motorbike or scooter to enjoy the benefits ofshorter journey times. People without their own bike can join in by teaming up with a friend orcolleague who can take them as a pillion.

Liberal MP, Lembit Opik, a keen motorcyclist, and chairman of the All Party Parliamentary Group for
Motorcycling, has leant his support to the Ride to Work Campaign organised by the Motor Cycle
Industry Association.

Ride to Work Day 28th July is an event that aims to demonstrate that motorcycling has environmental,
social and economic benefits and that riders come from all walks of life.

Under the banner ‘Motorcycling Means Freedom’ the messages of this year’s campaign highlight the
advantages of riding a bike or scooter. The five key messages are motorcycling;
• Cuts congestion
• Cuts pollution
• Cuts journey times
• Is Cheaper
• Is convenient and flexible

Lembit Opik said, “''Ride to Work Day aims to show that motorcycling not only has economic, social
and environmental benefits, but that it''s fun too. It will also highlight the fact that it takes less time to
get to work by bike than it does by car. You can actually halve your journey time in London, and
reduce it by a third elsewhere. That gives you more time to live life, and less time being a prisoner of Britain''s gridlocked rush-hour roads. So get on your bike, or on the back of someone else''s bike, for Ride to Work Day.''

www.mcia.co.uk

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