CELEBRITIES AND POLITICIANS RIDE INTO ACE CAFE ON TWO WHEELS TO CELEBRATE RIDE TO WORK DAY JULY 28TH
19 July 2004 - Motor Cycle Industry Association Ltd

Sportsman, Iwan Thomas, a keen bike rider, is joining the Motor Cycle Industry Association (MCI)for breakfast on Ride to Work Day which is being celebrated at the Ace Cafe, London with freebreakfast for the first 50 bikers that arrive.

Lembit Opik, Liberal MP is also backing the campaign with radio interviews about the fun and
convenience associated with bikes and will be there for breakfast too.

A free, full breakfast will be served to the first fifty bikers who arrive at the Ace Cafe on the morning
of the event. And any pillions who come travel with these fifty riders will be provided with a free tea or
coffee.

All riders who visit the Ace Cafe between the hours of 7am and 11am can also register for a
competition to win free tickets to the International Motorcycle and Scooter Show at the NEC in
November.

The campaign aims to get more people on two wheels and demonstrate that to the press, politicians and public that riding a bike or scooter to work has many social, economic and environmental benefits.

BikeSafe representatives are joining in to help promote safer riding and raise awareness of their bike riding assessment scheme which is open to all riders. London Air Ambulance will also be involved
and will be meeting with bikers to explain more about their work.

The key messages of the campaign are riding a bike or scooter:-
• Cuts congestion
• Cuts pollution
• Cuts journey times
• Is Cheaper
• Is Convenient and flexible

Iwan Thomas said, “If you are returning to biking or have only recently passed your test be extra
cautious until your riding is up to scratch. If you are thinking of taking the test for the first time, go for it.

As long as you’re careful at all times biking is a fantastic hobby and great alternative to a car.”
Lembit Opik said, “''Ride to Work Day aims to show that motorcycling not only has economic, social
and environmental benefits, but that it''s fun too. It will also highlight the fact that it takes less time to
get to work by bike than it does by car. So get on your bike, or on the back of someone else''s bike, for Ride to Work Day.''

Craig Carey-Clinch, Director of Public Affairs said; “ The MCI welcomes everyone who rides a bike or scooter to join us and celebrate the social benefits of riding. We would also like to see people who are thinking about joining the two wheeled community, so they can find out more.”

The Ace Cafe is at Ace Corner, North Circular Road, Stonebridge, London, NW10 7UD
Ace Corner is the junction of Beresford Avenue and the old North Circular Road, this runs parallel
with the New Circular Road, between the A40 and the A404 (Harrow Road).

www.mcia.co.uk

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