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HARLEY EXTENDS A HELPING HAND
26 July 2005 - Harley-Davidson Inc.
To commemorate Harley-Davidson''s 25th anniversary as a national sponsor for the Muscular Dystrophy Association, Chicago-area dealerships will be selling special Harley and MDA wristbands to benefit the MDA.
Dealerships will offer orange wristbands to customers who make a donation to the MDA. Additionally, customers who come in for a test ride on a Harley- Davidson or Buell motorcycle during the ''Demo Days for MDA'' promotion can also receive a Harley-Davidson collector''s edition wristband. ''We''re proud to participate in this latest fundraiser for the MDA. We hope to continue to raise money and support the programs and services until a cure is found and no child or adult suffers from neuromuscular disease,'' says Paul James, communications manager for Harley-Davidson, Inc. A portion of the proceeds from the sale of each bracelet will go to support the life-saving research, comprehensive medical care for children and adults with neuromuscular disease and the MDA summer camps. In 2004, MDA-funded research made several breakthroughs including news that the gene for a specific protein can preserve strength and prolong life in mice that have amyotrophic lateral sclerosis (Lou Gehrig''s disease). That protein is now being tested in people with ALS. The wrist bands will be available throughout the summer while supplies last. Since 1980, Harley has raised over $50 million for the MDA through its family of dealers, customers, suppliers and employees as a national sponsor.
www.harley-davidson.com
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