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BENNETTS LAUNCH RACEY BRITISH SUPERBIKE ONLINE GAME
The new email campaign, named ‘Redline Racer’, challenges bikers to a time trial with their success providing video clips of the Bennetts Babes in various states of undress. The Bennetts Babes, having been discovered after a national search last year, are the Official Bennetts ‘Grid Girls’ at every round of the Bennetts British Superbike Championship. The game follows on from the success of the ‘Neil Hodgson Super Jump’ viral email game last year, the first by a motorcycle insurance company, which to date has been played over 100 million times. ‘Redline Racer’ was developed by Sheffield based creative agency, Dig For Fire for Bennetts, and will be available exclusively from Monday 1st August on www.motorcyclenews.com and www.bennetts.co.uk for one week, before being available at other online sites. Kal Samra, Director of Bennetts, said: “We are really excited about the ‘Redline Racer’ viral email campaign following the success of ‘Neil Hodgson Super Jump’ which was played by over 3 million people. Our latest offering will be a fun way for Bennetts to interact with bikers and biking enthusiasts alike whilst increasing the awareness of our sponsorship of the Bennetts British Superbike Championship.”
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