STAR PUBLISHES TECHNOLOGY UPDATE FOR FRANCHISED AUTO DEALERS
21 July 2005 - Standards for Technology in Automotive Retail

Standards for Technology in Automotive Retail (STAR), a global Information Technology (IT) standards body for the retail automotive industry, has released a new version of their Dealership Infrastructure Guidelines (DIG).

The publication describes the types of IT equipment and services needed for franchised auto dealers to conduct day-to-day business with auto manufacturers and other business partners.

The latest release of the DIG (version 2005 v2.0) includes new guidelines for dealers who use portable, wireless computers in their dealerships'' showrooms or service areas. The document emphasizes the need to implement adequate security measures to protect the dealer''s business information and computer equipment.

''Just as blueprints guide dealers when remodeling their dealerships, the DIG provides guidance as dealers add wireless computers and other IT equipment in their dealership,'' said dealer Tom Arden from Downs Ford in Toms River, New Jersey.

''Dealers want to use technology to improve their business. They need to understand the business aspects of computer technology, not the technical details. The DIG provides executive summaries for dealers and IT details for the dealers'' technology vendors,'' said Eric Purdum STAR Standards Chair.

STAR''s initiatives provide the opportunity to improve the daily business activities of dealers, retail systems providers, and manufacturers , which leads to higher customer satisfaction, timely, access to business information, and reduced operating costs.

www.starstandard.org

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