ANOTHER TRIUMPHANT YEAR
19 July 2005 - Triumph Motorcycles Ltd

Triumph Motorcycles today announced strong sales and continued positive growth for the 2005 financial year (July 04 to June 05).

The statistics speak for themselves, with global sales up 29% on 2004.
UK sales have risen 10% in a static market, North America sales
increased by 40%, both France and Switzerland saw rises of 43%, Japan
rose 34%, Italy 25% and Germany is up 18%.

Triumph has grown by 25% per year for the last two years, proving the
brand turnaround initiated after the factory fire in 2002 is on track.

Tue Mantoni, Commercial Director at Triumph comments: ''A significant
contribution to our growth in sales stems from the successful launch of
new products and the work we have done with our dealers. These are the
most important areas to the consumer and it’s through these two crucial
touch-points that we communicate the brand and make the change in our
business visible.''

With the launch of several new models over the last year, including the
Speed Triple and Sprint ST, the model range is significantly more
focused and comprises distinctively designed machines with lots of
character.

A concrete change is that all new bikes going forward will have either
the parallel twin or the iconic triple engine, something that''s unique
for Triumph in the motorcycle market. Mantoni comments: “Triumph is all
about individuality and riding something that not everyone else has. We
have worked hard to define Triumph’s identity and the success of our
latest models is evidence that the consumers like what we have done.''

In several markets, the demand has outstripped the supply of the new
models and there are long waiting lists if you want to get your hands
on models like the Speed Triple and the Sprint ST.  Mantoni comments:
“The fact that you have to wait for your bike makes the ownership
experience more rewarding for the people who actually got their hands
on one of the first bikes.''

Triumph has also worked hard to create a unique retail experience that
reflects the Triumph brand, including the launch of a new corporate
store design. This bespoke design emphasises the lifestyle aspect of
motorcycling by integrating the display of clothing, accessories,
merchandise and the motorcycles themselves. The store design is
currently being rolled out to dealers across the globe. 

Mantoni clarifies: ''For the majority of our customers, the dealership
is their primary contact with the Triumph brand. The signals that we
send through our dealers and the service that the customer receives
define the brand in many ways.

“Our growth demonstrates to dealers and customers that we can run a
successful and profitable business. This builds confidence in the
future for the people who dedicate their lives to Triumph either
through their business our through their own lifestyle.

“The focus on launching distinctive new products and enhancing the
retail experience will therefore remain core to our strategy going
forward.”

Triumph’s financial results will be published in full in September.

www.triumphmotorcycles.com

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