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‘YOU’VE THOUGHT ABOUT IT - NOW DO IT’ IN NATIONAL MOTORCYCLE WEEK 2005 National Motorcycle Week 2005, organised by the Motor Cycle Industry Association (MCI), will run from 17th – 23rd July 2005. The campaign aims to highlight the positive aspects of motorcycling including environmental and social benefits. In 2005, the MCI has adopted the strapline ‘You’ve Thought About It, Now Do It’ to get riders and non-riders thinking about the world of motorcycling and encouraging them to get active. Existing riders have a wealth of opportunities available to them and their machine. We are all frequently guilty of thinking about what we could do, and often don’t take action, so this year the MCI hopes to encourage riders to do more with their bikes and their riding skills and persuade non-riders, who have been teetering on getting a licence to actually do it. Ride to Work Day is part of the event and the aims to promote that ‘motorcycling means more……’ More freedom Samantha Tyson-Evans MCI’s Public Relations and Press Officer said, “ National Motorcycle Week is an important date in the motorcycling calendar because it is an opportunity for the whole motorcycling community to get active. “ The MCI hopes to get people organising events such as ride-outs, charity runs, biker’s breakfasts which can be enjoyed by non-riders too. It is also the time for riders to think about how to get more out of their machine, whether that means planning a biking holiday or taking some training to improve your skills on the road.” The Association is encouraging all motorcyclists and even non-motorcyclists to participate in an activity during the week to demonstrate to the public, press and politicians the number of people that enjoy riding motorcycles and scooters and why they have made the motorcycling choice. Anyone who is interested in organising an event can find out more information on the MCIA’s website www.mcia.co.uk. A free organiser’s pack will be available to download at the end of May 2005. People who are planning to hold an event should contact the MCI, to help promote their event and put journalists in contact with them.
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