Add Your News | Advertise | About Us | Newsletter | Industry Links | Search 
 
News and products for the motorcycle enthusiast and professional
 


KAWASAKI AND MONSTER ENERGY EXTEND RELATIONSHIP TO INCLUDE NATIONAL SUMMER CO-PROMOTION
20 June 2005 - Kawasaki Motors Corp., U.S.A.

Monster/Kawasaki Triple Crown of Motocross and Retail Sweepstakes Highlight the Summer-Long Effort Targeting Action Sports Audience

Monster Energy(TM), the fast-selling energy supplement beverage, and title sponsor of Kawasaki''s very successful Pro Circuit 125cc motocross team, is partnering with Kawasaki Motors Corp., U.S.A. in a two-tiered promotional effort. The program, launched this month, features both race sponsorships and a massive retail promotional effort that will focus on the giveaway of 170 motorcycles and will see 20 million Monster Energy cans carrying the Kawasaki logo.

Monster is providing in excess of 200,000 pieces of in-store point-of-sale materials to their retail outlets. Materials highlight the Monster/Kawasaki Triple Crown of Motocross and Ivan Tedesco''s championship, coupled with the consumer''s ability to win one of the Kawasaki KLX(TM)110 motorcycles that have been specially modified by Pro Circuit.

The Triple Crown, including the just-completed AMA National Motocross at Mt. Morris, Penn., and the Buchanan, Mich., and Delmont, Penn., AMA rounds later in the summer, will see top professional racers vie for total points accumulation as they fight for the $25,000 bonus being offered by Monster. Top privateers at each of the events will be recognized in addition to the factory racers, and the privateer accumulating the most points during the three-event series will also receive a grand prize at Delmont''s Steel City Raceway.

www.kawasaki.com


More News
  For June 2005
  From Kawasaki Motors Corp., U.S.A.
  For Corporate
  Biker247.com Home Page

 

Biker247.com is an Internet publication brought to you by The 247 Network - Visit our other sites at www.the247network.com.
The entire content included in this website, including but not limited to text, design, graphics, interfaces, or code and the selection and arrangements thereof is copyrighted as a collective work under the UK and other copyright laws and is the property of The 247 Network.