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ALICE ACQUIRES TITLE SPONSOR FOR MOTOGP IN GERMANY
Following the success of their partnership with MotoGP and Dorna Sports for the French and Italian rounds of the World Championship, Telecom Italia have also acquired, through their ADSL brand Alice, the title sponsorship package for the 2005 German Grand Prix. Therefore, the MotoGP race scheduled in Sachsenring on July 31st will be officially called “Alice Motorrad Grand Prix Deutschland”. The Italian telecommunications company’s sponsorship package includes the right to name the event and trackside brand exposure presence. Telecom Italia and Alice are also present in MotoGP with their sponsorship of the Ducati factory team and having World Champion Valentino Rossi as their testimonial for advertising campaigns.
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