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HARLEY-DAVIDSON OPENS A NEW CHAPTER IN MOSCOW The unmistakable sight and sound of classic Harley-Davidson motorcycles like the Fat Boy, Sportster and Road King cruising through the streets of the Russian capital drew a crowd of several thousand people and proved to be a special moment for the new dealership’s director, Maxim Belousov: “This was a great day for my team and for everyone who loves motorcycling in Moscow. So many people have followed Harley-Davidson for a very long time and to finally witness these famous motorcycles parading through the streets of our city made the long wait worthwhile. I think we can say that a dream has come true!” The weekend-long celebrations included live music from several local bands, a stunt show featuring local riders, fashion shows with the very latest Harley-Davidson MotorClothes and a memorable parade that swept through the city streets past some of Moscow’s most famous landmarks. Even a violent summer rainstorm failed to dampen enthusiasm with hundreds of people packing into the dealership for an impromptu party. “Moscow welcomed Harley-Davidson with open arms” commented John Russell, vice president and managing director of Harley-Davidson Europe. “Throughout the weekend people demonstrated a genuine passion and enthusiasm for the Harley-Davidson way of life. Despite our long absence from Russia’s roads there’s an impressive level of loyalty, knowledge and enthusiasm for our motorcycles. I look forward to returning to Moscow to see how this story unfolds,” added Russell. Situated on Kutuzovskiy Prospekt, Harley-Davidson Moscow will sell the full-range of Harley-Davidson motorcycles, as well as parts, accessories and MotorClothes. Over the course of the summer two additional retail points will be opened in the Moscow area as well as a specialist service and performance centre. The dealership is owned and operated by the Mercury Group, one of Russia’s leading automotive and prestige consumer product distributors.
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