MOTORCYCLISTS ARE LESS LIKELY TO SMOKE THAN NATIONAL AVERAGE
15 June 2005 - ChoiceQuote

Figures released by one of the UK’s leading specialist insurers show that motorcyclists are substantially less likely to smoke than other adults.

ChoiceQuote has analysed data covering nearly 60,000 motorcyclists collected between April 2002 and 2005, which reveals that less than 5% describe themselves as “smokers”. This is substantially lower than the UK national average of over 25%.

In 2003/04, 26 per cent of adults aged 16 or over in Great Britain smoked cigarettes, an identical rate to 2002/03. (Source: National Statistics Office).

The findings send the traditional stereotype of the hard-riding, hard-drinking, hard-smoking “greasy biker” up in smoke.

“We are confident that these figures are representative,” explains a ChoiceQuote spokesman. “We’re one of the UK’s best-established on-line insurers for motorcyclists and the information was gathered from a large number of riders over a long period of time. If it was life insurance, you might suspect that respondents were not entirely honest about smoking, but there’s no reason to give a misleading answer for your bike insurance.”

ChoiceQuote plan to release a series of similar fact sheets over the summer months as part of the Company’s programme to correct various biker stereotypes.

Contact www.choicequote.com or call ChoiceQuote on 0800 542 5354

www.choicequote.co.uk

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