FROM RACE TRACK TO RURAL CHIC
14 May 2005 - Arlen Nesswear UK Ltd

Arlen Ness clothing has crossed over from the racetrack into the mainstream fashion thanks to model Dave Morgan, who is currently appearing on Channel Five’s hit reality show The Farm.

Arlen Ness clothing is a familiar sight on the racetrack, as a result of the brand’s sponsorship of top international MotoGP & Superbike racers, including Britain’s Neil Hodgson. Now the brand is appearing on UK terrestrial television courtesy of keen motorcyclist and The Farm contestant, Dave Morgan, who has been filmed wearing his MotoGP T-shirt & Arlen Ness leather jacket. The classic quality & Italian styling of the Arlen Ness collection mean that their kit is as cool for Dave to wear off the bike as it is practical for him when riding his 1000cc Yamaha R1.

The Farm is produced by Endemol UK, the company behind Big Brother and once again sees the celebrity farmhands face the harsh realities of life on a farm.
In addition to their daily routine the farmhands are expected to pass group tasks in order to win treats, be completely self-sufficient and vote for the farmhand they want to put to the public vote in the elimination shows. Fireman Dave Morgan was once engaged to fiery East Enders star Jessie Wallace, AKA Kat Slater.

ARLEN NESS WEAR UK TEL: 0800 389 4219

www.wearness.com

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