THE COLLABORATION OF EXCELLENCE
06 May 2005 - Ducati

Ermenegildo Zegna, the world leader in luxury ready-to-wear for men has initiated a collaboration with the Italian brand Ducati, famous for its state-of-the-art performance motorbikes to launch and promote Z Zegna.

The two prestigious Italian brands first collaborated on Ermenegildo Zegna’s new fragrance advertising visual where the Ducati Black Monster plays a leading role.

Zegna and Ducati were bound to meet as they both represent excellence in their respective fields. The Ducati Monster is considered to be an object of extraordinary style, a true fashion icon in the two-wheeled world. The Z Zegna fragrance embodies a sporty, chic and masculine style.

THE 2005 CENTOPASSI CHALLENGE
Taking the collaboration one step further, the new Z Zegna fragrance and Ducati will be co-sponsoring the 2005 annual edition of the Centopassi challenge.

The CENTOPASSI will run from July 21 to July 24, 2005, in the Western part of the Alps, through thrilling mountains passes and captivating roads that represent the true spirit of the Alps. Awaiting the participants will be over one thousand kilometres of roadway and just as many emotions to be experienced. The event is open to motorbikes of all brands and features two classes of participation: Competition Class and Iron Biker Class for riders who prefer a non-competitive experience. The event is organized by Dream Engine.

Z Zegna will be the title sponsor of the third edition of Centopassi, while Ducati Motor will be the technical partner of the event.

FUTURE PROJECTS
Ermenegildo Zegna and Ducati view this event as another step towards a much stronger future collaboration including a series of exclusive international projects to come. See you in 2006 for more news!

The Ducati Monster
The original ‘naked’ bike, with its unique and unmistakable personality, created a sensation when it was launched on the market more than ten years ago and even today is considered to be an object of extraordinary style, a true fashion icon in the two-wheeled world: the fully visible frame lends the bike an aggressive street credibility and helps to give it true sportsbike performance

Z Zegna
An irreverent attitude, a sensual energy… the Z Zegna man values style, freedom, authenticity.
A modern man, he loves fashion, art, technology, big cities and their energy.
He is passionate about his liberty, about the open road, motorbikes, speed and travel.
He is sporty, self-confident, incredibly sensual.
For this irresistible charmer, Zegna has created Z Zegna.
A fragrance of style, sport and seduction.
A fragrance in his own image.

www.ducati.com

More News
  For May 2005
  From Ducati
  For Clothing
  Biker247.com Home Page