BMW R1200 RT STARS IN LLOYDS TSB TELEVISION COMMERCIAL
15 April 2005 - BMW Motorrad GB

The BMW association with quality, innovation and prestige have again been recognised by a major British bank. The benchmark setting R1200 RT – the company’s new generation, long distance touring machine – is to appear in a national Lloyds TSB television commercial.

A few days before the RT made its first public appearance at BMW Motorrad dealerships, the agile tourer was quickly booked to appear alongside the famous black horse in a new mortgage advertisement for Lloyds TSB.

The 30-second commercial portrays a man in his early thirties leaving work in the city on his BMW R1200 RT. The camera follows him as he rides along picturesque and remote country roads before arriving at an inspirational new home. The filming of the commercial was divided between Devon and central London and the diversity of the two locations perfectly captures the RT’s touring capabilities.

Lloyds TSB Brand Communications Manager, Eithne Anderson explained: “The Lloyds TSB ‘You First’ campaign explains ways in which the bank delivers a personal and modern experience to its customers. To that end, a top of the range BMW motorbike was considered an excellent brand fit.”

As the successor of the hugely popular R1150 RT, and following universal acclaim by the media as the most accomplished touring machine available, BMW’s new R1200 RT quickly became a sales success after it was launched in early March.

BMW Motorrad UK’s Marketing Manager, Tony Jakeman, said: “It’s great for a BMW motorcycle to feature in the latest TV commercial for such a well-known blue-chip company. Last year, our award-winning R1200 GS adventure sport machine was the star in another advertisement for one of the major high street banks, so clearly there is an association between BMW ownership and a truly aspirational lifestyle.”

In addition to riding an R1200 RT, the rider in the Lloyds TSB commercial is wearing a selection of clothing from the 2005 Rider Equipment collection. This includes a BMW SportIntegral helmet and Contour Plus boots.

The first screening of the new Lloyds TSB commercial will be transmitted throughout the UK this week and will be on television screens for the next six weeks.

www.bmw-motorrad.co.uk

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