HONDA GAS MERCHANDISE - OFFICIAL LICENSE PRODUCT
02 March 2005 - GAS Jeans

Inspired by the world of casualwear fashion and motorcycleracing, GAS is pleased to present the Official Honda Gas Merchandise Collection.

In Germany, the collection can be purchased by consumers at Gas Stores (Düsseldorf, Cologne, Oberhausen), Honda dealers, independent fashion boutiques, at Sachsenring’s MotoGP race and at major motorcycle exhibitions, like Motorräder 2005 in Dortmund.

The collection includes cool leather jackets, vintage denim outfits, technical down vests, as well as cotton shirts, t-shirts, sweatshirts and footwear for both men and women.

Honda Gas Merchandise products are sold in over 30 countries around the world.
GAS, a successful eight-year relationship as Official Sponsor Since 1998 GAS has been a Official Sponsor of the Repsol Honda MotoGP Team and HRC management (Honda Racing Corporation).

The love story between GAS and motorbike racing dates back to 1996, when the company understood it was one of the most spectacular of all sports, and one of the most popular with young people.

In motorbike racing it saw values such as dynamic spirit, speed and determination, which are perfectly in line with those of the company led by Claudio Grotto. Since then, GAS has been at the top of the standings, with the world’s best riders, the official Repsol Honda team and the HRC staff. It has provided them clothing that meets their requirements for quality, functionality and comfort – indispensable for people doing sport – but without sacrificing that touch of fashion that distinguishes the GAS brand.

Guaranteed quality
The experience gained through close collaboration with professional motorcycle riders, team mechanics and HRC’s management, has helped Gas design, manufacture and distribute the highest quality fashion products available on the market. Thanks to its Italy-based design team and wholly-owned manufacturing
sites, Gas is able control each step of the process, from fabric selection to product quality control.

Promotional activities
The Merchandise collection will be endorsed by 2005 Repsol Honda Team riders Max Biaggi (ITA) and Nicky Hayden (USA). Aside from Merchandise products, the GAS logo can be seen on rider racing suits, on the windscreen and bottom faring of the new Honda RC211V motorcycle, as well as in the pit lane area. Window displays at local Gas Stores, print advertising, and sales promotion activities, will highlight the Merchandise collection before and during MotoGP races. For the 2005 season, a GAS “Merchandise”

STORE open to the public will be present at all European MotoGP races, plus the Motegi (JAPAN) and Shanghai (CHINA) race circuits.
Motorräder 2005, Stand-Nr.: B55 / Hall 3B (next to Honda).

www.gasjeans.de

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