|
| News and products for the motorcycle enthusiast and professional |  |
 |
 |
 |
 |
|
|
|
BMW DESIGN TEAM WINS GOLD AWARD FOR R1200 GS IN PRESTIGIOUS COMPETITION This time it is for the R1200 GS and marks a repeat performance for the BMW Group’s design team. The BMW Group has won Gold in the Industrial Design Society of America’s 2004 IDEA (International Design Excellence Awards). This time it is for the R1200 GS and marks a repeat performance for the BMW Group’s design team. In 2003, the BMW Group received several awards from the Industrial Design Society of America (IDSA) including Gold awards for the MINI; Gold and Bronze awards for DesignworksUSA; and a Bronze for BMW Motorcycles. The R1200 GS was recognised for its lean, distinctive styling – typified by the curved, bird-like beak and angular, jutting cylinders. The R1200 GS is over 30 kilograms lighter than its predecessor (the R1150 GS) and features a more powerful 100 bhp engine. The engine is also eight percent more fuel-efficient and incorporates a revised twin-spark ignition system capable of alternating ignition timing to improve driveability, pollution control and fuel economy. “We are thrilled that the R1200 GS has won a gold medal from the IDSA, one of the most prestigious design organisations in the US,” said David Robb, head of the BMW Motorrad AG Motorcycle Design Studio. “At BMW, our design strategy is to emphasise not only the uniqueness of our technical and engineering package, but also the lines, personality and, of course, functionality of our motorcycles, which make them such a pleasure to ride.” The prestigious IDSA awards are held annually to recognise the best in industrial design from America and around the world. The awards are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and benefit of the economy. Each year hundreds of entrants from around the world compete for the honour of being recognised by awards from the IDSA. Tom Campbell, the 2004 IDSA National Conference Chair said: “Once again, BMW has combined exquisite, cutting-edge design with quality engineering in order to garner the prestigious IDSA Gold Award.” The IDSA award winners will be recognised during a ceremony on 30 October at the IDSA 2004 National Design Conference in Pasadena, California. Customers can call BMW’s information line on 0800 777 155
|
|
| Biker247.com is an Internet publication brought to you by The 247 Network - Visit our other sites at www.the247network.com. |
| The entire content included in this website, including but not limited to text, design, graphics, interfaces, or code and the selection and arrangements thereof is copyrighted as a collective work under the UK and other copyright laws and is the property of The 247 Network. |