BRITISH SUPERBIKES- THINK! KEEP RACING FOR THE TRACK
19 February 2005 - DEPARTMENT FOR TRANSPORT

Road Safety Minister David Jamieson today announced the THINK! campaign''s continued support for this year''s British Superbikes Championships. The deal will give the THINK! campaign opportunities to promote its safety messages at races.

The deal will enable THINK! to continue to build a relationship with motorcyclists and provides an excellent opportunity to highlight road safety messages including the promotion of advanced riding skills assessment.

Bikers account for almost one in five road deaths but account for only one percent of total road traffic. In many of these accidents no other vehicles are involved. The sponsorship deal will use the strapline ''THINK! Keep racing for the Track''.

David Jamieson said:

''Sports bike riding is growing in popularity with many bikers riding for the sheer fun of it. But all too often it can have tragic consequences. Recreational riders need to be aware of the risks involved and what they can do to minimise the dangers they face.''

''The THINK! campaign''s support for the British Superbikes Championship allows us to continue to engage with motorcyclists and get important safety messages across directly to those at risk. ''

www.dft.gov.uk

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