LONG WAY ROUND SET FOR BMW TOUR IN 2005
24 February 2005 - BMW Motorrad GB

A whirlwind promotional tour has been scheduled so that followers and supporters of last year’s most talked about two-wheel journey can meet adventurer and celebrity Charley Boorman.

The tour will visit a number of BMW Motorrad Great Britain dealerships and attend special events around the country.

After leaving London on two BMW Motorrad R1150 GS Adventures back in April 2004, actors and biking enthusiasts Ewan McGregor and Charley Boorman rode over 20,000 miles, across three continents and through fifteen countries. The two friends completed their global adventure in New York just over three months later.

Since then, the Long Way Round has been a star attraction on the BMW Motorrad stands at all major motorcycle shows around the country. The success of the project has been generated by a hugely popular television series screened by SKY; a best-selling hardback book; a CD soundtrack, and best-selling DVD (which has recently gone platinum).

Following a sell-out Long Way Round tour at selected BMW dealerships in December 2004, and a hugely popular appearance on the BMW stand at January’s MCN London Bike Show, motorcyclists will have a second chance to meet half of the BMW biking duo – Charley Boorman. The promotion starts at the new BMW Bristol Motorrad dealership on Friday 25 February before visiting other Motorrad venues in Sunderland, Northampton and Surrey.

Each BMW Motorrad dealership evening event will include a special screening of edited highlights of Long Way Round footage; a question and answer session, and an autograph opportunity with Charley Boorman.

Charley will also appear on the BMW stand at the Dublin Motorcycle and Scooter Show, and the Scottish Motorcycle Show at the beginning of March for DVD and book signings, photograph opportunities, and much more.

To secure tickets, please contact the following venues.

Friday 25 February

An evening with Charley Boorman at Bristol Motorrad (from 18.00)

BMW Bristol Motorrad

379-385 Bath Road

Brislington

Avon

Bristol

BSA 3EU

Tel: 07968 306027

Saturday 26 February

Open Day with personal appearance by Charley Boorman at 10:00-15:00

Friday 4 – Sunday 6 March

Open day’s with personal appearances by Charley Boorman at the Dublin Motorcycle and Scooter Show at: 16:30-18:00, Saturday: 16:00-17:30, Sunday: 15:30-17:00

Dublin Motorcycle and Scooter Show

Royal Dublin Society (RDS)

Ballsbridge

Dublin

Republic of Ireland

Dublin 4

Monday 7 March

An evening with Charley Boorman at Joe Duffy Motorrad (from 19:00)

Joe Duffy Motorrad

Exit 5

M50

North Road

Dublin 11

Ireland

Tel: 00353 87249 4652

Saturday 12 and Sunday 13 March

Open day with personal appearance from Charley Boorman (time to be announced)

Scottish Motorcycle Show

Royal Highland Centre

Ingliston

Newbridge

Edinburgh

EH28 8NF

Tel: 08700 133 020

Wednesday 16 March

An evening with Charley Boorman at Mill Garage (time to be announced)

Mill Garages

Off Testos Roundabout

Boldon Business Park

West Boldon

Sunderland

Tyne and Wear

NE36 0BQ

Tel: 0191 519 4455

Monday 21 March

An evening with Charley Boorman at Wollaston BMW (time to be announced)

Wollaston BMW

Bedford Road

Northampton

NN1 5SZ

Tel: 01604 232000

Tuesday 22 March

An evening with Charley Boorman at Vines of Guildford (time to be announced)

Vines of Guildford

Slyfield Green Estate

off Woking Road

Guildford

Surrey

GU1 1RD

Tel: 01483 207000

Thursday 24 March

An evening with Charley Boorman at Blue Bell (time to be announced)

Blue Bell

Fourth Avenue

Weston Road

Crewe

Cheshire

CW1 6XH

Tel: 01270 212 525

Friday 15 April

An evening with Charley Boorman at Ocean BMW (time to be announced)

Ocean BMW

St Modwen House

Longbridge Road

Marsh Mills

Plymouth

PL6 8LD

Tel: 01752 202828

Customers can call BMW‘s information line: 0800 777 155 or visit www.bmw-motorrad.co.uk

www.bmw-motorrad.co.uk

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