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ADP DEALER SERVICES OFFERS ONLINE FULFILLMENT SOLUTIONS FOR EFFICIENT, TIMELY CUSTOMER CONTACT New Solution Helps Dealerships Execute Consistent, High-Quality Customer Communication Programs at the Right Time, in Less Time The Dealer Services Group of Automatic Data Processing Inc. -- a leading provider of dealer management systems (DMS) -- today announced the launch of expanded fulfillment options for automotive dealerships'' customer communications. These online fulfillment services are designed to assist dealerships in managing and efficiently executing their customer contact programs. With online fulfillment tools, dealers have access to a graphical, user-friendly reporting interface to track all contact with customers including live voice, automated voice, direct mail and email communications -- at every step of the sales and service cycle. Dealership managers can determine ''Communication Hot Spots'' and send targeted communication -- via email, mail, or phone -- at the right time, to the right prospects. ''We understand that the right timing is crucial,'' said Kevin Henahan, senior vice president of marketing for ADP Dealer Services. ''With these new fulfillment options, a sales manager can send a follow-up email to a sales prospect after the initial dealership visit, with a link to a ''Virtual Tour'' of the vehicle. This increases employee productivity and ensures close customer contact at a crucial point in the sales cycle.'' ADP''s fulfillment solution also provides a quick and easy way for employees to follow-up on service calls as well as schedule appointments. Automatic appointment reminders can be sent via email, allowing the customer to schedule an appointment in seconds. In addition, the dealership also can save time and increase customer service by immediately sending automated notifications when vehicles and special order parts arrive. ''In order to keep healthy CSI and SSI scores, it is vital for dealerships to send out timely, high-quality communications that can be easily executed,'' continued Henahan. ''ADP''s fulfillment options allow just that -- the ability to reach the customer with the right message, at the right time, and to do it efficiently.''
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