‘GET ON YOUR BIKE’ IN NATIONAL MOTORCYCLE WEEK JULY 2004
14 June 2004 - BMF
National Motorcycle Week is aimed at raising the profile of motorcycling in the UK and to demonstrate the positive aspects associated with using a powered two-wheeler. The Motor Cycle Industry Association (MCI) is responsible for coordinating the event that will take place from July 25th – July 31st.
National Motorcycle Week coincides with a range of other important and popular motorcycling events starting with the MotoGP at Donington on the 25th and finishing with the World SuperBike on 1st August. Prior to the week the ‘Riders for Health Day of Champions’ fundraising event takes place on the 22nd July.
These events reflect the diverse appeal of motorcycling to men and women and highlight more of the benefits to individuals and communities throughout the world.
Personal convenience, pleasure, reducing journey times and improving the environment are four of the key advantages of riding a motorcycle or scooter. Statistics from the Transport For London (TfL) report on the congestion charge; ‘Congestion Charging 6 Months On’ reveals that motorcycling in the charging zone has increased by 20%, with this accompanied by a 15% decrease in motorcycle casualties during the same period.
During the week events can be organised by riders, motorcycle clubs, cafes, bars, road safety teams, local authorities and other organisations. Activities taking place across the country will feature biker’s breakfasts, group rides, competitions, concerts and displays.
People who are interested in running an event during the week or finding out more information should go to the website www.mcia.co.uk - Event packs and competition forms will be available from End of April.
One fundamental experience during the week is Ride 2 Work Day, which takes place on Wednesday 28th July. The day aims to demonstrate to the public, media and politicians the number of motorcyclists in the UK and at the same time it emphasises the important point that motorcyclists are from all walks of life and riding has social, environmental and economic benefits.
Riders and non-riders are encouraged to travel on a powered two-wheeler and the MCI is holding a competition to ‘Find The Most Motorcycle Friendly Company’. The winner will be the company that produces the highest percentage of riders and passengers who have travelled to work by Powered Two Wheeler (motorcycle, moped or scooter), on Ride 2 Work Day 28th July 2004. The winning company
gets a free motorcycle park worth more than £1,500 for the benefit of the employees.
Craig Carey-Clinch Director of Communications said, “National Motorcycle Week is a fantastic opportunity for riders to get out and have some fun and even try to encourage non-riding friends and family to participate in a thrilling activity.
“Holding a social event is a great way of proving that bikes and scooters are ridden by people from all walks of life and that they are a great form of transport that can help to improve the environment and reduce congestion and journey times.
“Fun and freedom are the two key pleasures of riding a powered two wheeler and we should spread the word that ‘motorcycling means freedom’. So use this week to hold a bikers breakfast, barbecue, concert, group ride out other activity.”
For June 2004
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