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BENNETTS LAUNCH NEIL HODGSON ONLINE GAME Bennetts, one of the UK’s major players specialising in motorcycle insurance, has unveiled its first ever viral email campaign featuring World Superbike Champion, Neil Hodgson. The email campaign, which is the first by a motorcycle insurance company, challenges bikers to play ‘Neil Hodgson Super Jump’, with their success providing pictures of the Bennetts Babes, who were discovered after a national search last year, in various degrees of undress. ‘Neil Hodgson Super Jump’, which was developed by Bennetts’ creative agency, Dig For Fire in Sheffield, will be emailed to selected Bennetts’ prospective and existing customers later this month. It’s the latest extension of their sponsorship deal with MotoGP rider Hodgson, which has already seen the bikers’ image appear throughout the brands advertising and marketing activity. Matthew Gledhill, Director of Bennetts, said: “We are really excited about ‘Neil Hodgson Super Jump’ as no-one in the motorcycle insurance market has attempted to do anything like this before. It will be a fun way for Bennetts to interact with bikers and biking enthusiasts alike whilst increasing the awareness of our brand.”
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