AWARD GIVEN TO TRANSPORT FOR LONDON FOR REDUCING MOTORCYCLE CASUALTIES
29 November 2004 - Motor Cycle Industry Association Ltd
Transport for London (TfL) have been presented with a prestigious Prince Michael Road Safety Award.
This specific award is sponsored by the Motorcycle Industry Association (MCI). It was given as recognition of TfL’s innovative work in reducing motorcycle and scooter casualties in London.
TfL has produced a package of initiatives aimed at reducing the number of motorcycle casualties in the capital.
The range of initiatives include BikeSafe London, a series of motorcycle publicity campaigns, a bus lane access trial and the exemption of bikes and scooters from the congestion charge.
TfL have also set up a working group, with representatives from the Metropolitan Police Service, motorcycling organisations and the London Boroughs, all of whom have been key to the success of the campaign.
Geoff Sherley, MCI’s Chief Executive said, “The MCI is delighted to support this award for a campaign that has been so successful and has adopted a broad range of innovative policies. TfL’s comprehensive package of measures helps to reduce rider vulnerability by integrating motorcycling in London’s transport policies, in addition to utilising more traditional approaches to rider safety. The result has been an 8% fall in motorcycle casualties in 2003 despite the fact that the amount of motorcycling in the capital has significantly increased.
“We hope that Transport for London’s approach to motorcycling will motivate other Local Authorities to consider similar policies under the current round of Local Transport Plans.”
The award was presented at TfL’s HQ, Victoria Street by Geoff Sherley
For November 2004
From Motor Cycle Industry Association Ltd
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