BIKE SQUAD SUCCESS ON RIDE TO WORK DAY
18 July 2007 - Motor Cycle Industry Association Ltd

Ride to Work Day, 18th July, was a success as hundreds of motorcycle and scooter owners across the country headed to work on two wheels as part of a national campaign from the Motorcycle Industry Association (MCI).

Ride to Work Day, part of National Motorcycle Week, has been highlighting the number of motorcyclists in the UK and the social, environmental and economic benefits of two-wheeled powered vehicles since it was first launched in the UK, by the MCI in 1999.

This year, ‘motorcycle squads’ rode to work through major cities across the country, including Birmingham, London, Edinburgh, Glasgow, Cambridge, Middlesborough, Preston, Bristol and others, carrying messages on their high visibility vests to encourage their fellow commuters to join the two-wheeled revolution.

The squads were organised and supported by the Institute of Advanced Motorists (IAM), BikeSafe, British Motorcycle Federation (BMF), Motorcycle Action Group (MAG), RAC, City Bikes Couriers and manufacturers including Piaggio, Aprilia, Honda, Harley-Davidson, Kawasaki, BMW, Suzuki, Triumph , Ducati and Yamaha.

MCI’s Craig Carey-Clinch said: “We wanted to raise awareness about the forthcoming 2DLD legislation (Second European Driving Licence Directive) and to promote the benefits of getting on two wheels in order to motivate those who don’t have a full motorcycle licence to get one now.

“We recently commissioned a piece of research which highlighted the amount of time and money that people in this country waste driving to work in cars every day. The research also revealed that a fifth of British people are jealous of the motorcyclists who pass them in commuter traffic every day. The idea today was to persuade them that rather than sitting in traffic feeling frustrated, they should take their bike test and join them!”

The motorcycle squads wore high visibility vests carrying messages including Stuck in another jam?...Fed up of traffic?...Wish you had a bike?...and I’ll be there before you…all followed by the URL for the campaign’s website www.takeyourbiketestnow.com

www.mcia.co.uk

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