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BMW MOTORRAD ACQUIRES HUSQVARNA MOTORCYCLES
20 July 2007 - BMW Motorrad GB
BMW Motorrad has today announced that it will acquire the renowned motorcycle company Husqvarna Motorcycles.
Dr. Herbert Diess, General Director of BMW Motorrad, and the Italian industrialist Claudio Castiglioni signed a contract on 19 July 2007 in Italy. The contractual agreement will come into full effect upon final approval of the EU cartel authorities and both parties have agreed not to disclose the purchase price. For BMW Motorrad the acquisition of Husqvarna Motorcycles is a logical step in enhancing the company''s range of smaller capacity bikes, which has recently been complimented with the launch of new BMW G 650 X series earlier this year. Commenting on BMW’s decision to purchase Husqvarna Motorcycles, Herbert Diess, General Director of BMW Motorrad, said: “With the Husqvarna models targeted at the sporty competition, we will be able to extend the BMW Motorrad range to include younger customers, as well as the entire off-road and supermoto sector, much more quickly and effectively than with our core brand alone. This transaction also provides us with direct access to a worldwide sales network in the off-road segment.'' BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, will remain in place at its present location in the region of Varese in northern Italy. As with BMW Motorrad, Husqvarna Motorcycles is steeped in tradition and is one of the most renowned motorcycle companies in the world. Motorcycles were initially produced in Sweden from 1903 and in Italy from 1986. Today the company is one of the leading suppliers of competition off-road motorcycles. In the course of its history, Husqvarna Motorcycles has achieved numerous international off-road racing victories including European and World Championship titles.
www.bmw-motorrad.co.uk
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