DUCATI DELIVER
15 June 2007 - Ducati

Despite unprecedented world wide demand for the 1098, Ducati has more than met the expectations of their dealers and customers in delivering planned supply, with well over 500 1098 models delivered so far in the UK

Since the launch of the 1098 at the end of 2006, a surge of orders worldwide has put incredible pressure on the Bologna factory. However despite an order bank that may have overwhelmed many small factories, Ducati has excelled in producing bikes with a 94% accuracy versus the supply plan to date.

To cope with the demand, Ducati UK has managed to secure an increase in excess of 150 units of production of the 1098 above the original plan for May and June. A customer wishing to purchase a bike today, should expect delivery no later than July for both the base model and the ‘S’ version.

The 1098 Tricolore has now sold out - 110 were imported into the country.

1098 customers have included people such as Top Gear presenter Richard Hammond and Olympic Silver medallist Iwan Thomas as the new Superbike has captured the imagination of the public and the media alike.

The success story for Ducati in 2007 looks to continue as the Hypermotard 1100 and 1100S took their bow to the World’s press at the recent launch in Sardinia.

Initial reaction from the media has been exceptional and is backed by a confident Ducati dealer network that has already forward ordered its entire 2007 production allocation.

The Hypermotard 1100S is expected in showrooms by the end of May with the ‘base’ model due to follow shortly afterwards. With high worldwide demand expected, dealers are once again advising customers to order early as they anticipate waiting lists to quickly form as encountered with the 1098.

The Hypermotard 1100S will be available at the end of May and will be £8,995 on the road and the standard 1100 will be £7,750 on the road and will be available early June.

2007 is proving to be a vintage year for Ducati with the launch of three of the most eagerly awaited bikes of the year - the 1098, the Hypermotard and the incredible Desmosedici RR. There is also a reduction in service costs of up to 50% on all 2007 models bringing reduced running costs across the range. Lastly, in keeping with our racing heritage, we continue to perform well in MotoGP, World Superbikes, British Superbikes and European Superstock.

For Ducati there is never a better time to celebrate its achievements and heritage and Ducati will welcome guests from all over the world to World Ducati Week in Misano for the biggest party of the year.

World Ducati Week takes place at Misano from the 28th June to the 1st July 2007. Details of the event and ticket information can be found on www.ducati.com.

To find your nearest dealer, visit www.ducatiuk.com or call 0845 1222 996.

www.ducati.com

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