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APRILIA UK APPOINTS NEW MARKETING MANAGER
Having spent the last seven years with Yamaha and previously Suzuki in similar roles, Miles has a strong and successful background in the motorcycle industry and is already moving things forward for the brand. “It’s a great time to be joining Aprilia” said Miles, “not only do we have groundbreaking new models like the 750 Shiver and 850 Mana to promote, but also our existing range of bikes and scooters is solid and means we can make inroads across all sectors. Not only this but we move into new offices in Bromley next month, we have a new support structure for our dealers and product supplies are flowing smoothly. We have everything in place to ensure Aprilia moves further up the sales charts in 2007”. Fighting talk, but not empty promises from a man with such a strong background in automotive marketing - not only in the motorcycle sector but also in the motorcar trade with Mercedes-Benz, Volkswagen and Volvo. “My experience has led me to understand the power of the brand and how customers buy into the lifestyle, not just because we have the quickest bike this year. The Aprilia brand has a great heritage in racing and in product innovation and we will become a greater force in the market.”
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